Miniso, the widely acclaimed foreign retail brand with over 1,800 stores worldwide, has recently landed in Melbourne, expanding its territory beyond their newly opened Westfield Doncaster store.
By the end of 2017, Miniso Australia opened eight stores cross Australia. Since then, 20 additional stores have been opened in 2017 alone, including the Westfield Doncaster store, adding to the retail giant’s plan to open 100 new stores within the next three years. A driving factor in this rapid development is Miniso’s “one penny pay, ten penny quality” notion – a shared production line with many other big brands. In upholding this notion, Miniso reduces costs by mass production and in turn ensures the production of high quality goods available at extremely low prices.
The Miniso Australia franchise is very flexible in meeting the different needs of franchisees. Following the concept of “share economy”, Miniso aligns the interests of the franchisees with its own to construct a happy medium between the franchisees and consumers.
Miniso Australia is run and owned by a small group of business elites. Ben Yip has a wealth of experience in e-commerce and was the recipient of the Alibaba Global E-Commerce Award. Derek Lo is responsible for all the franchises in Australia. With his extensive legal and business experience, Derek has helped several renowned international and local brands grow and develop in Australia.