Life is for Fun

is what

Sets Us Apart!

At MINISO, we live and work by our motto “Life is for Fun”, and that’s why we want you to join us in the MINISO franchise adventure. We are with you every step of the way, from the start of the application process to ongoing support, so you’ll never be alone. Here’s how:

Training

From the moment you sign on as a MINISO franchisee, we have training programs and people to help you every step of the way.

  • Marketing & Merchandising
  • Logistics & Leasing
  • HR & Operations

Positioning

Setting your MINISO store apart is all about positioning our brand in the best possible way.

  • In-store promotions
  • Brand recognition
  • Quality products

Products

With over 25,000 SKUs, 1400 subcategories and established brands on offer, your MINISO franchise has everything you need for success.

  • Licenced products such as Disney, Mattel
  • Brand recognition
  • High quality

Support

Our MINISO team is here to help in every aspect of running your business.

  • Daily operations
  • Stock and merchandising
  • Employee benefits

Systems

MINISO has proven systems in place to help you present the best products and services in your store.

  • On-going marketing promotions
  • Online expertise
  • Proven sales techniques

Supply Chain

A strong and healthy supply chain provides you with the products you need for sales success.

  • Automated stocking systems
  • Personal service in HQ
  • Flexibility

Download Brochure

From the moment you sign on as a MINISO franchisee, we have training programs and people to help you every step of the way.

  • Marketing & Merchandising
  • Logistics & Leasing
  • HR & Operations

Setting your MINISO store apart is all about positioning our brand in the best possible way.

  • In-store promotions
  • Brand recognition
  • Quality products

With over 25,000 SKUs, 1400 subcategories and established brands on offer, your MINISO franchise has everything you need for success.

  • Licenced products such as Disney, Mattel
  • Brand recognition
  • High quality

Our MINISO team is here to help in every aspect of running your business.

  • Daily operations
  • Stock and merchandising
  • Employee benefits

MINISO has proven systems in place to help you present the best products and services in your store.

  • On-going marketing promotions
  • Online expertise
  • Proven sales techniques

A strong and healthy supply chain provides you with the products you need for sales success.

  • Automated stocking systems
  • Personal service in HQ
  • Flexibility

Your Success = Our Success

MINISO VALUES

We mean it when we say our franchisees are an important part of our MINISO family. Therefore, when you’re successful, we celebrate and share in your success, too! We do this by sharing our MINISO values with everyone.

Values IMG

Leading Brand

MINISO is a leading brand with a diverse community in over 100 countries. We encourage and support diversity in backgrounds and cultures while providing products that are appealing to each region.

Values IMG

Full Support

Our experienced operations team provide all our business partners with ongoing and personal support in every area of their business.

Values IMG

Be Your Own Boss

MINISO is proud to encourage enthusiastic individuals who are passionate about our brand, values and products.

Values IMG

Leading Brand

MINISO is a leading brand with a diverse community in over 100 countries. We encourage and support diversity in backgrounds and cultures while providing products that are appealing to each region.

Values IMG

Full Support

Our experienced operations team provide all our business partners with ongoing and personal support in every area of their business.

Values IMG

Be Your Own Boss

MINISO is proud to encourage enthusiastic individuals who are passionate about our brand, values and products.

Franchisee Stories

The Process In Becoming A Franchisee

STEPS TO BECOMING A STORE OWNER

At MINISO, we take pride in the people who represent our brand around the globe. Therefore, we’ve made the process for applying to become a franchisee straight forward to ensure you and MINISO are the right fit.

Banner

Application Form

Completing our MINISO application form concerning your potential long-term lease with a franchisee will assist our leasing team in guiding you both through this process. Our goal is to help you make the right choice for you and the MINISO store.

Apply Today
Processing
Applying

Banner

Application Form

Completing our MINISO application form concerning your potential long-term lease with a franchisee will assist our leasing team in guiding you both through this process. Our goal is to help you make the right choice for you and the MINISO store.

Apply Today

Don’t Believe Us? Hear our Team!

Miniso - Area Manager

”I experience a strong sense of satisfaction from supporting franchise partners in achieving their goals and fostering the growth of their businesses.“

Katerina

Miniso - Area Manager

“I enjoy working in customer service roles and find fulfillment in interacting with customers. Working at Miniso could involve engaging with customers, helping them make product choices, and providing excellent service.“

Alex

Miniso - National Sales & Operations Manager

“A positive work environment is crucial for job satisfaction. Miniso Australia fosters a supportive and friendly atmosphere, offers opportunities for personal and professional growth, and values its employees, it can contribute to a positive work experience.”

Luigi

View More